We’ve all been there, lying in bed at 3 am wondering how do we get more more people to buy our product?
I know what you’re thinking, ‘I don't want to harass people, it feels like everyone is trying to sell, sell, sell and I feel pressured to constantly promote”. You feel like you’re doing "everything" you can think of, but sales still aren't growing. How do I get the customer remember me without being... View More
My sincerest apologies for not getting this post out last week as promised.
The key to having a profitable creative business is to have the right balance of creativity and business sense.
I totally understand that those of us who are creatively inclined tend to get intimidated by numbers. Our eyes glaze over, we start to cold sweat, you start to feel faint…you know how it goes.
We’re just afraid to look at the numbers.
Well, I’m here to... View More
In between my mini rants about why and how we should do better as creative brands, periodically I'll be posting interviews with industry players, who give their take on the state of things in the Caribbean.
The purpose of this series is to go deeper than the superficiality that the fashion industry is known for. It’s meant to force those of us in the industry to take a hard look at how we’re operating and force... View More
My dear creatives,
I hope my last post on why time fashion shows are a waste of time didn’t completely kill your spirit.
The good news is; this post is definitely going to be more positive!
So, if it’s not advisable to invest in producing for a huge event from the start, then what?
Fortunately, in this age of digital media, there are many additional, new ways to attract attention and showcase your creative product.You don't have to break... View More
My dear creatives,
I get it, fashion shows look glamorous. You envision yourself walking down the runway with your model in that final dramatic look, to thunderous applause. You believe that fans will come flocking to you, wallets at the ready to purchase your items.
Well let me throw some cold water on that wet dream right now.
Assuming you’re a massive success and benefit from rave reviews and increased demand, can you handle it?
Chances are you haven’t... View More
My dear fashion creatives,
You my be wondering, "Why on earth do I need a business consultant?"
Well, allow me to explain by way of asking questions.
Do you understand your business financials? Do you understand the business implications of your financial statements? Do you even know how to do basic accounting or generate financial statements for your business?
Do you know how to present these financials to an investor or other agency to get money?
Do you know how... View More
A fire has been lit.
I've been doing nothing for far too long. For five years I've been sitting on this business idea, for five years I've waited for 'someone else' to do it. Well, no more.
You have to go out and get what you want. You have to be the one to act first. Stop waiting on other people to do what YOU were meant to do. Nobody else can do it like you... View More