Image credit Plush Design Studio
Happy New year!!
It’s 2019 and I know everybody is talking their heads off about goal setting and planning and making 2019 your best year ever.
But setting goals is only one part of it. You have to make sure it’s SMART (have you ever heard of that acronym in business? ) and also that you TAKE ACTION towards achieving those goals.
Making a list of things you’d like to have happen is... View More
Welcome to my brand new podcast Startup and Beyond!
This will be a series of short 15 minute episodes, sharing actionable, useful advice, support, tools and inspiration for entrepreneurs.
We know there’s a ton of information out there. But just because the information is available doesn't mean that you always know what to do with it. Very often business owners struggle with deciding what is right for their business. Well you’re not alone in... View More
You usually hear (well read) all about building a successful business in my blog posts, but I decided to take a break from that this week and share some gift ideas that I think are ideal for your entrepreneur friends (or yourself!)
I’m well aware that there are already so many different gift guides out there for moms, dads, kids, under 20 gifts, under 50 gifts, gifts for the techie-person... View More
I know you may think the odds are impossibly stacked against you, but I’m here to assure you that you can have a thriving business. You can expand internationally. It can be done and it HAS been done by others before us. You just have to be extremely persistent, dedicated and focussed. Here’s an outline of what you can (and should) do if you want to propel your brand forward and grow your business.
Research, Research,... View More
We’re in November and we’re getting so much closer to Black Friday, the day that marks the official start of the holiday sales season. You’ve been gearing up for it and I know this period can be unbelievably overwhelming and mind numbingly tiring (I used to work in the salon industry, so I’ve been there!). Here are 5 tips to help you to prepare for the season so that you get the most out of... View More
I’ve been chatting with several fashion and beauty entrepreneurs recently about the challenges they’re facing in their businesses. It’s reinforced for me that although there’s so much information out there, it’s still hard to choose what’s right for your business. It’s also shown me that business owners will always need someone in their corner, especially in the first few years. So I wanted to share some of my insights that might help you to successfully... View More
Follow this 5-step guide to planning for the season and hitting those holiday sales targets
Somehow the holiday season always manages to creep up on us, even though we know it comes around every year. The busy period is going to be here sooner than you think, so it pays (literally) to have a plan in place to maximise your publicity and promote your products.
Below, I’ve outlined five actions that you can implement right now... View More
We’ve all been there, lying in bed at 3 am wondering how do we get more more people to buy our product?
I know what you’re thinking, ‘I don't want to harass people, it feels like everyone is trying to sell, sell, sell and I feel pressured to constantly promote”. You feel like you’re doing "everything" you can think of, but sales still aren't growing. How do I get the customer remember me without being... View More
My sincerest apologies for not getting this post out last week as promised.
The key to having a profitable creative business is to have the right balance of creativity and business sense.
I totally understand that those of us who are creatively inclined tend to get intimidated by numbers. Our eyes glaze over, we start to cold sweat, you start to feel faint…you know how it goes.
We’re just afraid to look at the numbers.
Well, I’m here to... View More
In between my mini rants about why and how we should do better as creative brands, periodically I'll be posting interviews with industry players, who give their take on the state of things in the Caribbean.
The purpose of this series is to go deeper than the superficiality that the fashion industry is known for. It’s meant to force those of us in the industry to take a hard look at how we’re operating and force... View More